NYC BRIDAL HAir and makeup

Located in New York City & Always Ready to Travel

THAT LOOKS GOOD IN PHOTOS — AND MAKES YOU FEEL EVEN BETTER IN YOUR SKIN.

Looking like yourself is the whole point.

That’s why we listen first, create second — enhancing what’s already there. Glowy skin, hair that moves with you, and a calm, supportive team by your side so you can walk down the aisle feeling confident, comfortable, and completely yourself.

Get Booked with sm beauty

Hi! I’m Sophie Moiseeva! 

Founder and lead artist at SM BEAUTY. I built my New York career through artistry and care — leading a small, trusted team who share the same steady energy and attention to detail.

more about sm beauty
New York City
& Beyond

meet the founder

Proof that looking like yourself
— radiant and confident —
never goes out of style.

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Client Love

"sophie is the most beautiful, warm, & talented hair and makeup artist."

"She understood exactly the look we were going for and both my sister and my hair stayed that way through the wintery, windy New York streets to town hall, during the hours of photos and into the evening. Pure perfection. But the thing I want to call out the most is her beautiful, warm presence on the day."

— Arabella

Bridal Hair & Makeup Services in NYC (and beyond)

More than makeup. More than hair.
We create mornings where you feel understood, supported, and celebrated in your own skin.

SEE OUR SERVICES

“Sophie was an amazing makeup artist."

"Since I don't usually wear makeup, I was feeling nervous and unsure about the style, but she gently guided my through everything and made me feel comfortable. The makeup looked beautiful, yet still very much like me, which gave my so much confidence on the big day."

- Ayano

"So happy I chose sophie for my wedding day!"

"I can't thank Sophie enough for being such an important part of our wedding day. She made me feel beautiful and confident - I received so many compliments, especially on my hair! From the very beginning, she was easy to work with. I highly recommend her to any bride-to-be!"

- Allison

“I’VE NEVER FELT MORE BEAUTIFUL IN MY LIFE!"

"Truly was an amazing morning and my makeup and hair along with my family’s were stunning! You’ve been amazing to work with and I’ve loved getting to know you this last year.”


- Dayna

Let’s make your wedding morning feel calm, beautiful, and completely you.

Let’s make your wedding morning feel calm, beautiful, and completely you.

Let’s make your wedding morning feel calm, beautiful, and completely you.

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