THAT LOOKS GOOD IN PHOTOS — AND MAKES YOU FEEL EVEN BETTER IN YOUR SKIN.
Located in New York City & Always Ready to Travel
NYC BRIDAL HAir and makeup
That’s why we listen first, create second — enhancing what’s already there. Glowy skin, hair that moves with you, and a calm, supportive team by your side so you can walk down the aisle feeling confident, comfortable, and completely yourself.
Looking like yourself is the whole point.
meet the founder
Founder and lead artist at SM BEAUTY. I built my New York career through artistry and care — leading a small, trusted team who share the same steady energy and attention to detail.
Hi! I’m Sophie Moiseeva!
— Arabella
"She understood exactly the look we were going for and both my sister and my hair stayed that way through the wintery, windy New York streets to town hall, during the hours of photos and into the evening. Pure perfection. But the thing I want to call out the most is her beautiful, warm presence on the day."
"sophie is the most beautiful, warm, & talented hair and makeup artist."
More than makeup. More than hair.
We create mornings where you feel understood, supported, and celebrated in your own skin.
Bridal Hair & Makeup Services in NYC (and beyond)
- Dayna
"Truly was an amazing morning and my makeup and hair along with my family’s were stunning! You’ve been amazing to work with and I’ve loved getting to know you this last year.”
“I’VE NEVER FELT MORE BEAUTIFUL IN MY LIFE!"
- Allison
"I can't thank Sophie enough for being such an important part of our wedding day. She made me feel beautiful and confident - I received so many compliments, especially on my hair! From the very beginning, she was easy to work with. I highly recommend her to any bride-to-be!"
"So happy I chose sophie for my wedding day!"
- Ayano
"Since I don't usually wear makeup, I was feeling nervous and unsure about the style, but she gently guided my through everything and made me feel comfortable. The makeup looked beautiful, yet still very much like me, which gave my so much confidence on the big day."