It’s your turn to slow down, breathe in, and enjoy the morning you’ve been dreaming of.

Let us handle the hair and makeup while you order room service, write your vows, or laugh with your favorite people before it’s time to say I do.


INQUIRE ABOUT YOUR DATE

Get in toucH

Client Love

"I felt so beautiful!"

"I had the best morning with Sophie. Absolutely loved my hair and makeup. I am so thankful for her talent."

- Sarah

I’m Sophie — founder of SM Beauty and a bridal hair + makeup artist who believes honesty is just as important as artistry. 

I know how overwhelming New York weddings can feel, which is why my team is built to be the calmest part of your day.

My goal is simple: for you to look in the mirror and see your real skin — just enhanced. Your beauty, elevated. Simply glowing, never overdone.

frequently asked questions

How far in advance should I book my hair and makeup?

As soon as you can. Most brides book 6–12 months out, and peak weekends in New York go fast. The earlier you reach out, the better chance we can hold your date.

Do you offer bridal trials, and how should I prepare for one?

Yes — and I highly recommend it. Your trial is where we try styles, tweak details, and make sure you feel completely confident. Bring your inspo photos, wear a top with a similar neckline to your dress, and come with clean, moisturized skin.

How long will hair and makeup take on the wedding day?

For the bride, plan on about 2 hours. Each additional person takes around 45 minutes. I’ll build a custom timeline for your wedding party so no one feels rushed.

Do you offer on-location services, and is there a travel fee?

Yes, we come to you — whether you’re in a Manhattan hotel suite or upstate at a venue. Travel within NYC is included; outside the city, we’ll provide a custom travel quote.

What products do you use, and do you cater to specific skin types?

We use professional, long-lasting products that photograph beautifully. Skin prep is just as important as the makeup itself, so I’ll always tailor products to your skin type and sensitivities. If you have specific preferences or allergies, just let me know.

Can you accommodate large bridal parties?

Yes. We work with a trusted team of artists who share the same approach, so we can style larger groups without sacrificing quality or calm.

Do you provide touch-up services?

Yes. You can add touch-ups to any package — whether that’s staying until after the ceremony, through portraits, or the entire reception.

Can you create different looks for the ceremony and reception?

Absolutely. Many brides love a more classic style for the ceremony and a fun switch-up for the reception. We’ll plan timing for a quick change at your trial.

How can I prepare my skin and hair for the wedding day?

Healthy skin and hair are the best foundation for your look. Stick with your normal routine, drink plenty of water, and avoid trying anything new too close to your date. Come wedding morning, wash your face, moisturize, and arrive with clean, dry hair.

Can I customize my package?

Yes. Every wedding is different, so we’ll adjust services, add artists, or include extra events (like your rehearsal dinner) to fit exactly what you need.

How long does each service take?

Here’s our typical timing:
Bridal makeup: ~1.5 hours
Bridal hair: ~1.5 hours
Bridesmaids / moms: ~45 minutes per service

Do you offer both hair and makeup services?

Yes! We specialize in both bridal hair and makeup for a seamless, cohesive look. Whether you book one service or both, our team ensures everything feels cohesive, natural, and true to you.

Do I need hair extensions for my hairstyle?

We’ll start with your inspiration photos. Once I see the look you’re going for, I can guide you on whether extensions will help achieve the volume, fullness, or shape you want.

What kind of extensions should I buy?

Glam Seamless and The Hair Shop in Chelsea are wonderful walk-in options where you can see the extensions in person and find a perfect color match. Once I review your hair inspo, I’ll let you know exactly what to look for.

YOU’RE READY FOR A LOOK THAT FEELS LIKE YOU, ONLY ELEVATED

Book your discovery call